Guest Wi-Fi Analytics: Turning Footfall Into Actionable Insights

Guest Wi-Fi analytics go far beyond connection counts.

By analysing Wi-Fi data, restaurants can understand:

• Peak hours and quiet periods

• Average dwell time

• Return frequency

• Customer loyalty patterns

These insights help optimise both marketing and operations. Restaurants can adjust staffing, launch offers during off-peak hours, and measure the impact of campaigns on real visits.

Unlike traditional analytics, Guest Wi-Fi data reflects what actually happens inside the venue, not just online behaviour.

When footfall data is connected to marketing channels like email, SMS, and reviews, restaurants gain a complete view of the customer journey.

Guest Wi-Fi analytics transform physical locations into measurable, optimisable environments.