Guest Wi-Fi and GDPR: How to Collect Customer Data the Right Way

Data collection in hospitality must be transparent, secure, and compliant.

Guest Wi-Fi offers one of the safest ways to collect customer data when implemented correctly. Consent is requested at the point of connection, clearly and explicitly.

A GDPR-compliant Guest Wi-Fi setup includes:

• Clear opt-in language

• Transparent explanation of data usage

• No pre-ticked boxes

• Easy opt-out options

When guests willingly opt in, engagement rates are higher and unsubscribe rates are lower. Consent isn’t a limitation — it’s a performance advantage.

Guest Wi-Fi ensures that data is:

• First-party

• Accurate

• Lawfully collected

• Directly owned by the business

For hospitality brands, this creates trust while enabling smarter marketing. Compliance and performance go hand in hand.