Privacy Notice
B-Connect | Privacy Notice
Last updated 02.05.2025
About this notice
This privacy notice explains what personal data we collect from or about you.
It sets out why we collect, use, and protect your personal data, and what rights you have over that data.
Who we are
B-Connect FRTA Ltd, trading as b connect, are located at
71-75 Shelton Street
London, England
WC2H 9JQ
We are registered in the UK at Companies House under number 14752692.
What we do
b connect provides digital solutions tailored for hospitality businesses, focusing on enhancing guest experiences and operational efficiency through intelligent Wi-Fi solutions and business analytics. Our platform enables businesses to manage guest Wi-Fi networks, access insightful analytics, monitor network performance, and interact with customers seamlessly. We integrate securely with various data sources to provide actionable insights and facilitate customer engagement, helping businesses optimise their operations and customer experience.
Our role
In some instances, we are the Controller of the personal data we process. This means that we are responsible for deciding how we collect, use and store information about you. In some instances, we may also act as a Processor for some of the data of our client’s customers. This notice only applies to the personal data we process as a Controller. This means we are responsible for deciding how we collect, use, and store information about you.
We are registered with the Information Commissioner’s Office (ICO) under number ZB739468.
How we collect and use your information
How we collect and use your personal data will depend on how you interact with us or the services you use. To better understand how we use your data, please click on the role that best describes you.
I am just browsing your website
If you are just browsing our website, we may collect your data using cookies or other tracking technology.
Cookies are small text files that are placed on your device, such as your computer, phone or tablet, when you view pages on our website. These cookies allow us to track some of your browsing preferences and optimise how our website works.
While we are not looking to identify you using cookies as the focus on your device, it may be possible for us to identify you or infer information about you. Unless the cookies are “strictly necessary” to make our website function, we will ask for your consent before they are placed on your device.
For more information on the cookies we use, please read our cookie notice.
I am a business user of your product
Purpose your data is used | Type of data used | Legal basis | How long we keep your data |
When you register to use our product or contact us to enquire about our services. | Name, email, phone number, company name, general enquiry details. | Legitimate interest (responding to your enquiry and managing potential business relationships). | 2 years from last contact date if no business relationship is formed. |
Physical Hardware Installation & Configuration | Name, business address, site contact details (name, email, phone), site-specific details (floorplans, physical layout), existing Wi-Fi hardware specifications, installation notes. | Legitimate interests (installing and configuring hardware at your business locations). | Duration of business relationship plus 3 years (to comply with contractual and accounting obligations). |
Customer Onboarding and Account Management | Name, job title, company details, billing and invoicing details, email, phone number, username/login credentials, location details, previous guest Wi-Fi provider details, user roles and permissions. | Legitimate interests (setting up your account and providing ongoing services). | Duration of business relationship plus 3 years after account closure. |
Provision of Network-as-a-Service (NaaS) | Access point IDs and MAC addresses, network usage data, network performance metrics, troubleshooting logs, captive portal usage statistics. | Legitimate interests (delivering, managing, monitoring, and maintaining your guest Wi-Fi networks). | Duration of business relationship plus 1 year (network logs and analytics). |
Provision of Software-as-a-Service (SaaS) | User profile information (name, email, job title), company information, dashboard usage data, customised reports, platform integrations, user preferences and configurations. | Legitimate interests (providing analytics, insights, reports, and other platform functionalities). | Duration of business relationship plus 2 years. |
Complaint Management | Name, email, phone number, job title, details of complaint or issue raised, related communication records, support ticket information, troubleshooting actions, resolution outcomes. | Legitimate interest (effectively managing customer complaints and providing high-quality customer support). | 2 years from complaint/support resolution date. |
Customer feedback | Name, email, job title, feedback responses (survey responses, user ratings, written reviews), relevant usage patterns. | Legitimate interest (improving our services, products, and customer experience based on customer feedback). | 2 years from feedback collection date. |
I am an Individual User of Your Guest Wi-Fi Network
Purpose your data is used | Type of data used | Legal basis | How long we keep your data |
When you connect to and use our network, and re-connect automatically at other locations. | Email address (if provided during login), device connection identifiers, timestamps and durations of Wi-Fi sessions, venue locations visited, general device information (e.g., device type, operating system). | Legitimate interest (providing seamless and convenient guest Wi-Fi connectivity across participating venues). | 2 years from your last Wi-Fi connection. |
Providing aggregated guest Wi-Fi analytics about your use of our networks to our business customers | Anonymised and aggregated data derived from Wi-Fi sessions (e.g., number of new versus returning guests, average duration of visits, busiest times and locations). | Legitimate interest (to help our business customers understand and improve guest experiences at their venues). | Aggregated data is retained indefinitely, as it does not identify individuals. |
Complaint Management and User Support | Name (if provided), email address, details of your complaint, device information, related communication and support records. | Legitimate interest (resolving complaints, troubleshooting network connectivity, and maintaining high-quality user experience). | 2 years from complaint/support resolution date. |
What do we mean by “legal basis”?
We are only able to use your personal data when the law allows us to. This is called the legal basis. Regarding the above purposes, the legal basis listed for each are explained below:
Read more
Consent – You have given us your consent to process your personal data for the specific purpose we have explained to you. You have the right to withdraw your consent at any time. To do so please contact us or the Data Protection Officer via the details supplied below.
Contract – We need to use your data to fulfil a contract you have with us. Alternatively, it’s necessary to use your data because we have asked you to, or you have taken yourself, specific steps before entering that contract.
Legal Obligation – We need to use your data to comply with the law.
Vital Interests – Processing your data is necessary to protect your vital interests or of another person. For example, to prevent you from serious physical harm.
Public Task – Using your data is necessary for the performance of a task carried out in the public interest, or because it is covered by a task set out in law, for example, for a statutory function.
Legitimate Interests – Processing your data is necessary to support a legitimate interest we or another party has, only where this is not outweighed by your own interests.
Who is the information shared with?
As with most organisations, we use service providers to help us deliver our services and keep your data secure. When we use these service providers, it is necessary for us to share your personal data with them. The categories of service providers that we use include:
Cloud Hosting Providers: for hosting our captive portal, applications, databases, and data pipelines.
Cloud Storage Providers: for securely storing images, documents, and other static files.
Database Service Providers: for managing data storage solutions, including vector databases used by our chat-based services.
User Analytics and Experience Providers: for understanding how users interact with our platform to enhance user experience and platform performance.
Collaboration and Communication Providers: for internal team communications, project management, and product design collaboration.
Code Hosting and Version Control Providers: for managing our application’s codebase and deployments.
We have agreements in place with all our providers that oblige them to protect your data.
Where your data is transferred outside of the UK, we make sure that your data is given the same level of protection, either because that country has a comparable data protection standard (Adequacy), or by using another safeguard such as an enhanced contractual agreement.
Your rights
Under data protection legislation, in certain circumstances you have the following rights over the processing of your personal data as described in this notice:
right to be informed about how your data is used;
right of access to your personal data;
right to correction or rectification of your data;
right to request deletion of your data; and
the right to data portability.
In most cases, we must respond to a request to exercise these rights within one month if not before. If you would like to submit a request, please contact us or our Data Protection Officer.
Data Protection Officer
The contact details for our Data Protection Officer are as follows:
By post: DataCo International UK Limited
Suite 1, 7th Floor, 50 Broadway
London, United Kingdom
SW1H 0BL
By email: privacy@dataguard.co.uk
By phone: +442035146557
Complaints
We take our privacy obligations very seriously. If you are unhappy with any aspect of this privacy notice, or how your personal data is being processed, please contact us as a first instance.
If you are still not happy, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO):
By post: Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
ICO contact: https://ico.org.uk/global/contact-us/
By email: casework@ico.org.uk
By phone: +44303 123 1113