Privacy Notice
B-Connect | Privacy Notice
Last updated: 24 October 2025
Who we are
The data controller responsible in accordance with the purposes of the UK General Data Protection Regulation (UK GDPR) and other data protection regulations is:
b-connect
103c Camley St, London N1C 4PF
+447542677842
Email: hello@b-connect.co.uk
Website: b-connect.co.uk
How to contact the data protection officer
The designated data protection officer is:
DataCo International UK Limited
Suite 1,3rd Floor Suite 1, 11 - 12 St James's Square,
London, United Kingdom
SW1Y 4LB
Telephone: +442035146557
Email: privacy@dataguard.co.uk
General information on data processing
On this page, we provide you with information regarding the processing of your personal data on the b platform Platform.
How we collect and use your personal data will depend on how you interact with us or the services you use. We only collect, use or share your personal data where we have a legitimate purpose and a legal basis for doing so.
What do we mean by 'legal basis'?
Consent
(Art. 6(1) (a) UK GDPR) - You have given us your consent to process your personal data for the specific purpose we have explained to you. You have the right to withdraw your consent at any time. To do so please contact the Data Protection Officer via the details supplied above.
Contract
(Art 6(1) (b) UK GDPR) - We need to use your data to fulfil a contract you have with us. Alternatively, it's necessary to use your data because we have asked you to, or you have taken yourself, specific steps before entering that contract.
Legal Obligation
(Art 6(1) (c) UK GDPR) - We need to use you're your data to comply with the law.
Vital Interests
(Art 6(1) (d) UK GDPR) - Processing your data is necessary to protect your vital interests or of another person. For example, to prevent you from serious physical harm.
Public Task
(Art 6(1) (e) UK GDPR) - Using your data is necessary for the performance of a task carried out in the public interest, or because it is covered by a task set out in law, for example, for a statutory function.
Legitimate Interests
(Art 6(1) (f) UK GDPR) - Processing your data is necessary to support a legitimate interest we or another party has, only where this is not outweighed by your own interests.
Please note where your data is processed under the performance of a contract or for a legal obligation, if you do not provide the data requested, we may be unable to provide you with our app.
Your rights
When your personal data is processed, you are a data subject within the meaning of the UK GDPR and have the following rights:
1. Right of access (Art. 15 UK GDPR)
You may request the data controller to confirm whether your personal data is processed by them.
If such processing occurs, you can request the following information from the data controller:
Purposes of processing.
Categories of personal data being processed.
Recipients or categories of recipients to whom the personal data have been or will be disclosed.
Planned storage period or the criteria for determining this period.
The existence of the rights of rectification, erasure or restriction or opposition.
The existence of the right to lodge a complaint with a supervisory authority.
If applicable, origin of the data (if collected from a third party).
If applicable, existence of automated decision-making including profiling with meaningful information about the logic involved, the scope and the effects to be expected.
If applicable, transfer of personal data to a third country or international organization.
2. Right to rectification (Art. 16 UK GDPR)
You have a right to rectification and/or modification of the data, if your processed personal data is incorrect or incomplete. The data controller must correct the data without delay
3. Right to the restriction of processing (Art. 18 UK GDPR)
You may request the restriction of the processing of your personal data under the following conditions:
If you challenge the accuracy of your personal data for a period that enables the data controller to verify the accuracy of your personal data.
The processing is unlawful, and you oppose the erasure of the personal data and instead request the restriction of their use instead.
The data controller or its representative no longer need the personal data for the purpose of processing, but you need it to assert, exercise or defend legal claims; or
If you have objected to the processing pursuant and it is not yet certain whether the legitimate interests of the data controller override your interests.
4. Right to erasure ("Right to be forgotten") (Art. 17 UK GDPR)
If you request from the data controller to delete your personal data without undue delay, they are required to do so immediately if one of the following applies:
Personal data concerning you is no longer necessary for the purposes for which they were collected or processed.
You withdraw your consent on which the processing is based pursuant to and where there is no other legal basis for processing the data.
You object to the processing of the data and there are no longer overriding legitimate grounds for processing, or you object pursuant to Art. 21 (2) UK GDPR.
Your personal data has been processed unlawfully.
The personal data must be deleted to comply with a legal obligation.
Your personal data was collected in relation to information society services offered pursuant to Art. 8 (1) UK GDPR.
The right to deletion does not exist if the processing is necessary:
to exercise the right to freedom of speech and information.
to fulfil a legal obligation to which the data controller is subject, or to perform a task of public interest or in the exercise of public authority delegated to the representative.
for reasons of public interest in the field of public health.
for archival purposes of public interest, scientific or historical research purposes or for statistical purposes.
to enforce, exercise or defend legal claims.
5. Right to data portability
You have the right to receive your personal data given to the data controller in a structured and machine-readable format. In addition, you have the right to transfer this data to another person without hindrance by the data controller who was initially given the data.
6. Right to object
For reasons that arise from your particular situation, you have, at any time, the right to object to the processing of your personal data pursuant to Art. 6 (1) (e) or 6 (1) (f) UK GDPR; this also applies to profiling based on these provisions.
If the personal data relating to you are processed for direct marketing purposes, you have the right to object at any time to the processing of your personal data in regard to such advertising; this also applies to profiling associated with direct marketing.
7. Right to complain to a supervisory authority
You have the right to complain to the ICO if you are unhappy with how we have used your data and/or believe that the processing of the personal data concerning you violates the applicable law.
ICO's address: Information Commissioner's Office Wycliffe House Water Lane Wilmslow Cheshire SK9 5AF
Helpline number: 0303 123 1113
ICO website: https://www.ico.org.uk
Data sharing and international transfers
As explained throughout this Privacy Policy, we use various service providers to help us deliver our services and keep your data secure. When we use these service providers, it is necessary for us to share your personal data with them.
We have agreements in place with all our service providers that we share your data with that oblige them to protect your data.
Where your personal data is shared outside the UK, we ensure that your personal data is given an equivalent level of protection, either because the jurisdiction to which your data is transferred has an 'adequate' data protection standard according to the UK Government, or by using another safeguard such as an enhanced contractual agreement, i.e. the International Data Transfer Agreement.
We share personal data with the following advertising platforms:
Meta Platforms, Inc. (United States) - for retargeting and advertising campaigns via Meta Ads Manager. Data is transferred under Standard Contractual Clauses approved by the UK Government.
Google LLC (United States) - for retargeting and advertising campaigns via Google Ads. Data is transferred under Standard Contractual Clauses approved by the UK Government.
Personal data shared with these platforms (with your consent) may include: email address (in hashed format), device identifiers, and browsing behavior on our platform. This data is used solely for delivering relevant advertisements and measuring campaign effectiveness.
You can review Meta's privacy policy at: https://www.facebook.com/privacy/policy/
You can review Google's privacy policy at: https://policies.google.com/privacy
You can request a copy of the contractual agreements we have concluded with our service providers for these purposes by sending an email to the email address provided in this Privacy Policy.
Provision of platform and creation of log files
1. Description and scope of data processing
Each time our platform is accessed, our system automatically collects data and relevant information from the computer system of the calling device.
The following data is collected:
Information about the browser type and the version used
The user's operating system
Date and time of access
This data is stored in the log files of our system.
This data is not stored together with other personal data of the user.
2. Purpose of data processing
The temporary storage of the IP address by the system is necessary for the delivery of the platform to the computer of the user. For this purpose, your IP address must be kept for the duration of the session.
The storage in logfiles is done to ensure the functionality of the platform. The data is also used to optimize the platform and to ensure the security of our IT systems. An analysis of the data for marketing purposes does not take place.
3. Legal basis for data processing
The legal basis for the temporary storage of data and logfiles is Art. 6 (1) (f) UK GDPR.
4. Duration of storage
The data will be deleted as soon as it is no longer necessary for the purpose of its collection. The session is complete when the collection of data for the provision of the platform is accomplished.
If the data is stored in log files, this is the case after seven days at the latest. Storage beyond this is possible. In this case, the user IP address are deleted or alienated so that an assignment of the calling client is not possible.
5. Exercising your rights
The collection of data for the provision of the platform and the storage of the data in log files is absolutely necessary for the operation of the platform. You can object to this. Whether the objection is successful is to be determined within the framework of a balancing of interests.
Platform registration
1. Description and scope of data processing
We offer users the opportunity to register by providing personal data. The data is entered into an input mask and transmitted to us and stored. The data will not be passed on to third parties. The following data is collected as part of the registration process:
Email address.
Last name.
First name.
Telephone / mobile phone number.
IP address of the user's device.
Date and time of registration.
As part of the registration process, your consent to the processing of this data is obtained.
2. Purpose of data processing
User registration is necessary for the fulfilment of a contract with the user or for the execution of pre-contractual measures.
3. Legal basis for data processing
The legal basis for the processing of registration data necessary to conclude or fulfil a contract with you is Art. 6 (1) (b) UK GDPR.
4. Duration of storage
The data will be deleted as soon as it is no longer necessary to achieve the purpose for which it was collected.
This is the case for the data collected during the registration process for the fulfilment of a contract or for the execution of pre-contractual measures if the data is no longer required for the implementation of the contract. Even after the conclusion of the contract, it may be necessary to store personal data of the contractual partner in order to comply with contractual or legal obligations.
5. Exercising your rights
As a user you have the possibility to cancel the registration at any time. You can request a change to the data stored about you at any time, through the following method:
We are committed to providing users with control over their personal data. Users can delete their account or change their data through the following procedures:
1. Deleting an Account:
User Account Settings: Users can delete their account by navigating to the account settings page. There, they will find an option to delete their account. Upon selecting this option, users will be guided through a confirmation process to ensure that the deletion request is intentional.
Contacting Support: Alternatively, users can request account deletion by contacting our support team via email or our online helpdesk. Our support team will verify the request and proceed with the account deletion process.
2. Changing Personal Data:
User Profile: Users can update their personal data (such as name, email address, and position) directly through their user profile settings on the platform. Changes can be made by editing the relevant fields and saving the updates.
Contacting Support: For changes that cannot be made directly through the user profile, users can contact our support team. The support team will assist in making the necessary updates to the user's data.
3. Data Retention Policy:
Post-Deletion Data Retention: After an account is deleted, we will retain certain data for a limited period to comply with legal obligations and to prevent fraud. However, this data will no longer be accessible through the user account.
If the data is necessary for the fulfilment of a contract or for the implementation of pre-contractual measures, a premature deletion of the data is only possible insofar as contractual or legal obligations do not stand in the way of a deletion.
Data processing when using the b Platform
1.Description and scope of data processing
We collected the following data from users through the platform:
We collect the following personal data from users:
Company information.
Address.
Employee's name, email address, and position.
User data is processed in the following manner:
when they sign in into our platform.
2. Purpose of data processing
The above data is processed for the following purposes:
to have details of the business.
to enable retargeting and advertising campaigns through Meta Ads Manager and Google Ads (with your explicit consent).
3. Legal basis for data processing
The legal basis for the processing of the data is Art. 6 (1) (a) UK GDPR where you have provided consent.
Where the provision of your data is necessary to provide requested services in the platform, we have a legitimate interest in processing such data and the legal basis is Art. 6(1) (f) UK GDPR.
4. Duration of storage
The data will be deleted as soon as it is no longer necessary to achieve the purpose for which it was collected.
This is the case for the data collected during the registration process for the fulfilment of a contract or for the execution of pre-contractual measures if the data is no longer required for the implementation of the contract. Even after the conclusion of the contract, it may be necessary to store personal data of the contractual partner in order to comply with contractual or legal obligations.
5. Exercising your rights
As a user you have the possibility to object to the processing of your personal data at any time. You can request a change to the data stored about you at any time.
Users can object to the processing of their data by the following means:
We provide users with several options to object to the processing of their personal data:
User Account Settings: Users can manage their data processing preferences through their account settings on our platform. This includes options to opt-out of certain data processing activities.
Contacting Support: Users can contact our support team via email or our online helpdesk to object to specific data processing activities. Our support team is trained to handle such requests promptly and efficiently.
Privacy Policy and Consent Forms: Our privacy policy and consent forms clearly outline the users' rights to object to data processing. These documents provide detailed instructions on how to submit objections.
Unsubscribe Links: For marketing communications, we include an unsubscribe link in every email, allowing users to opt-out easily.
Data Protection Officer (DPO): Users can directly contact our Data Protection Officer (DPO) for any concerns related to data processing. The DPO's contact information is provided in our privacy policy.
Advertising and Retargeting
1. Description and scope of data processing
With your explicit consent, we use third-party advertising platforms to deliver personalized advertisements and measure advertising effectiveness. We work with:
Meta Ads Manager (operated by Meta Platforms, Inc.).
Google Ads (operated by Google LLC).
The following data may be shared with these platforms when you provide consent:
Email address (in hashed/encrypted format).
Device identifiers (such as advertising IDs).
IP address.
Platform usage information and browsing behavior.
Information about your interactions with advertisements.
2. Purpose of data processing
The data is processed for the following purposes:
To deliver personalized advertisements based on your interests.
To create custom audiences and lookalike audiences for marketing campaigns.
To measure the effectiveness of advertising campaigns.
To retarget users who have previously visited our platform or used our services.
3. Legal basis for data processing
The legal basis for processing your data for advertising purposes is your explicit consent under Art. 6 (1) (a) UK GDPR.
You have the right to withdraw your consent at any time. Withdrawing consent does not affect the lawfulness of processing based on consent before its withdrawal.
4. Duration of storage
Data shared with advertising platforms is retained according to their respective retention policies:
Meta: Up to 180 days for advertising purposes, as outlined in Meta's Business Tools Terms.
Google: Up to 540 days for advertising purposes, as outlined in Google Ads Data Retention policies.
You can request deletion of your data from these platforms at any time by contacting us or directly through the platforms' privacy settings.
5. Exercising your rights
You can withdraw your consent for advertising data processing by:
Contacting our support team at: support@b-connect.co.uk
Using the opt-out mechanisms provided in your account settings
Visiting the advertising preferences pages of Meta and Google:
You can request deletion of your data from these platforms at any time by contacting us or directly through the platforms' privacy settings.
Use of cookies
1. Description and scope of data processing
When you visit our platform, we use technical tools for various functions, in particular cookies, which can be stored on your device. When you visit our platform for the first time and at any time later, you have the choice of whether you generally permit the setting of cookies or which individual additional functions you would like to select. You can make changes in your browser settings or via our consent manager. Cookies are text files or information in a database that are stored on your hard drive and assigned to the browser you are using so that certain information can be passed to the entity that sets the cookie.
We use technically necessary cookies, which are required for the technical structure of the platform. Without these cookies, our platform cannot be displayed (completely correctly) or the support functions are not possible.
The following data is stored and transmitted in the technical necessary cookies:
Language settings.
Log-in information.
Frequency of page views.
In addition to technically necessary cookies, with your consent we use marketing and advertising cookies from:
Meta Pixel - to track conversions, build advertising audiences, and enable retargeting on Meta platforms (Facebook, Instagram).
Google Ads - to track conversions, optimize advertising campaigns, and enable retargeting across Google's advertising network.
You can manage your preferences for these marketing cookies through our consent manager when you first visit the platform, or at any time through your browser settings or account preferences.
2. Purpose of data processing
The purpose of using technically necessary cookies is to ensure the functionality of our platform. Some functions of our platform cannot be offered without the use of cookies. For these, it is necessary that the browser is recognized even after a page change.
We need technical necessary cookies for the following purposes:
Functionality of the website.
Marketing and advertising (with consent):
Conversion tracking and campaign measurement.
Building custom audiences for targeted advertising.
Retargeting visitors with relevant advertisements.
Analytics to improve advertising effectiveness.
3. Legal basis for data processing
The legal basis for the processing of personal data using essential/technically necessary cookies is Art. 6 (1) (f) UK GDPR (legitimate interests), as these cookies are required for the platform to function.
The legal basis for the processing of personal data using marketing and advertising cookies (Meta Pixel, Google Ads) is Art. 6 (1) (a) UK GDPR (consent). You must provide explicit consent before these cookies are set, and you can withdraw your consent at any time through our consent manager or your account settings.
Contact via Email
1. Description and scope of data processing
You can contact us via the email address provided on our platform. In this case your personal data transmitted with the email will be stored.
The data will be used exclusively for the processing of the conversation.
2. Purpose of data processing
If you contact us via email, this also constitutes the necessary legitimate interest in the processing of the data.
3. Legal basis for data processing
The legal basis for the processing of data transmitted in the course of sending an e-mail is Art. 6 (1) (f) UK GDPR. Our legitimate interest is to optimally answer your request that you send by e-mail.
If the purpose of the email contact is to conclude a contract, the additional legal basis for the processing is Art. 6 (1) (b) UK GDPR.
4. Duration of storage
The data will be deleted as soon as it is no longer necessary to achieve the purpose for which it was collected. For personal data sent by email, this is the case when the respective conversation with you has ended. The conversation ends when it can be concluded from the circumstances that the matter in question has been conclusively resolved.
The additional personal data collected during the sending process will be deleted after a period of seven days at the latest.
5. Exercising your rights
You have the right to withdraw your consent to the processing of your personal data at any time.
You can do so by contacting us via email at support@b-connect.co.uk.
If you contact us by email, you may also object to the storage of your personal data at any time.
In this case, all personal data stored while establishing contact will be deleted.
This privacy policy has been created with the assistance of DataGuard.
Your rights
Under data protection legislation, in certain circumstances you have the following rights over the processing of your personal data as described in this notice:
right to be informed about how your data is used;
right of access to your personal data;
right to correction or rectification of your data;
right to request deletion of your data; and
the right to data portability.
In most cases, we must respond to a request to exercise these rights within one month if not before. If you would like to submit a request, please contact us or our Data Protection Officer.
Data Protection Officer
The contact details for our Data Protection Officer are as follows:
By post: DataCo International UK Limited
Suite 1, 7th Floor, 50 Broadway
London, United Kingdom
SW1H 0BL
By email: privacy@dataguard.co.uk
By phone: +442035146557
Complaints
We take our privacy obligations very seriously. If you are unhappy with any aspect of this privacy notice, or how your personal data is being processed, please contact us as a first instance.
If you are still not happy, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO):
By post: Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
ICO contact: https://ico.org.uk/global/contact-us/
By email: casework@ico.org.uk
By phone: +44303 123 1113