B-Connect vs CaptiveWiFi: Guest Wi-Fi for Restaurants Compared
Comparing B-Connect and CaptiveWiFi for restaurants and hotels: built-in email, SMS and WhatsApp, AI review replies, MCP and pricing.
CaptiveWiFi and B-Connect both serve UK hospitality, and both treat guest Wi-Fi as a source of customer intelligence. The main difference is what happens after the login. CaptiveWiFi focuses on capturing walk-in guests and syncing them to tools you already use. B-Connect captures guests and then markets to them itself, with AI-written email, SMS and WhatsApp campaigns and AI review replies in the same platform.
This comparison is based on what each company publishes on its own website. Information about CaptiveWiFi was checked in October 2026 and may have changed since.
At a glance
B-Connect | CaptiveWiFi | |
|---|---|---|
Built for | Hospitality | Hospitality |
Branded captive portal | Yes | Yes, with CRM lookup and AI email verification |
Sends email, SMS and WhatsApp campaigns | Yes, built in | Captures consent and syncs to tools such as Klaviyo and Airship |
Visual automation builder | Yes | Not stated |
AI features | AI copy, AI segmentation, AI review replies, AI weekly digest | AI email verification |
Review management | Monitoring and AI-drafted replies on Google, TripAdvisor, Trustpilot, Booking.com | Feedback and routing happy guests to reviews |
Integrations | 50+ | 50+ |
MCP server for AI assistants | Yes | Yes |
Restaurant website service | Yes | Not stated |
Pricing | From £50 per month per location | Free single-venue plan; Growth from £33 per venue per month (billed yearly) |
Where B-Connect is different
Marketing built in, not bolted on
B-Connect sends email, SMS and WhatsApp campaigns directly, with AI-written copy and a visual automation builder for welcome, win-back and post-visit flows. You don't need a separate email platform. See marketing.
AI review replies
B-Connect monitors Google, TripAdvisor, Trustpilot and Booking.com and drafts replies in your venue's tone, ready to approve in one tap or auto-publish. See review management.
AI segmentation and a weekly digest
Describe an audience in plain English and B-Connect builds the segment. A weekly AI digest highlights what changed and what to try next. See analytics.
Websites too
B-Connect also builds restaurant websites designed to be found on Google.
What both offer
Both platforms connect to 50+ tools and both offer an MCP connector, so AI assistants such as Claude can answer questions about your venue data.
Where CaptiveWiFi may suit you better
A free single-venue plan or a lower per-venue price. CaptiveWiFi publishes a free Starter plan and Growth from £33 per venue per month billed yearly.
You already run your marketing elsewhere. If you're committed to SevenRooms, Klaviyo or a loyalty platform and mainly want Wi-Fi capture feeding into it, CaptiveWiFi is designed around that.
FAQs
Do I need a separate email tool with B-Connect?
No. B-Connect sends email, SMS and WhatsApp itself, and the first 10,000 emails a month are included on paid plans. It also syncs with tools like Mailchimp and Klaviyo if you prefer.
Does B-Connect work with my access points?
B-Connect is hardware-agnostic and works with Cisco, UniFi, Aruba, TP-Link and most commercial-grade routers. See installation.
How much does B-Connect cost?
From £50 per month per location, with a free trial and no long-term contract. See pricing.
See B-Connect for your venue
Book a demo to see Wi-Fi capture, AI campaigns and review replies working together.
