B-Connect vs Purple: Guest Wi-Fi Platforms Compared
Comparing B-Connect and Purple for hospitality guest Wi-Fi: AI marketing, review management, integrations, hardware and pricing.
Purple and B-Connect both turn guest Wi-Fi into a source of customer data. The difference is focus. Purple is a large enterprise Wi-Fi platform serving many industries, from retail and healthcare to transport. B-Connect is built for hospitality and goes further after the login: AI-written campaigns, AI review replies and a weekly AI digest, all in one platform.
This page compares the two based on what each company publishes on its own website. Information about Purple was checked in October 2026 and may have changed since.
At a glance
B-Connect | Purple | |
|---|---|---|
Built for | Hospitality: restaurants, pubs, cafés, hotels, groups | Many industries, including hospitality, retail, healthcare, education and transport |
Branded captive portal | Yes | Yes |
Email & SMS campaigns | Yes, with AI-written copy | Yes, triggered by visit behaviour |
WhatsApp campaigns | Yes | Not stated |
Visual automation builder | Yes | Not stated |
AI features | AI copy, AI segmentation, AI review replies, AI weekly digest | Not stated in product pages |
Review management | Google, TripAdvisor, Trustpilot and Booking.com monitoring with AI-drafted replies | Post-stay review requests |
Integrations | 50+ | 400+ |
MCP server for AI assistants | Yes | Not stated |
Hardware | Hardware-agnostic (Cisco, UniFi, Aruba, TP-Link and more) | Wide vendor support, including Meraki, Aruba, Ruckus, UniFi |
Restaurant website service | Yes | Not stated |
Pricing | From £50 per month per location | Free Connect tier; paid tiers on request |
Where B-Connect is different
AI built into the marketing
B-Connect writes campaign copy with AI, lets you describe an audience in plain English to build a segment, and sends a weekly AI digest with suggested improvements. Purple's product pages don't describe equivalent AI features.
Reviews handled in the same place
B-Connect monitors Google, TripAdvisor, Trustpilot and Booking.com and drafts replies in your venue's tone, which you can approve in one tap or auto-publish. See review management. Purple's hospitality pages mention review requests rather than reply management.
Ask your data questions with AI assistants
B-Connect has an MCP server, so AI assistants such as Claude can query your guest Wi-Fi stats, campaigns, reviews, segments and return rates directly. Purple doesn't state an MCP integration.
WhatsApp and a visual flow builder
B-Connect sends email, SMS and WhatsApp from one marketing tool with a drag-and-drop automation builder.
Where Purple may suit you better
Enterprise networking beyond hospitality. If you need staff Wi-Fi authentication, multi-tenant networks or data-warehouse connectors across a large estate, Purple's broader platform and 400+ integrations are built for that.
A free single-venue tier. Purple offers a free Connect plan for basic guest Wi-Fi.
FAQs
Can I switch from Purple to B-Connect without new hardware?
In most cases, yes. B-Connect is hardware-agnostic and works with Cisco, UniFi, Aruba, TP-Link and most commercial-grade access points. See installation.
How much does B-Connect cost?
Plans start from £50 per month per location, with a free trial and no long-term contract. See pricing.
Does B-Connect integrate with my CRM?
B-Connect connects to 50+ tools including Mailchimp, Klaviyo, HubSpot, Salesforce and Opera PMS. See integrations.
See B-Connect for your venue
If you want guest Wi-Fi, AI marketing and review management in one hospitality-focused platform, book a demo.
